Prepping Content for the New Year

Eleanor R.

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Meredith Ryncarz is taking over the Reset Conference blog today with an awesome post about planning ahead for your content calendar for the new year. She is a former college art professor turned photographer (Meredith Ryncarz Photography) and creative business coach (The Restart Specialist) in Savannah, Georgia. She is an Army wife and a momma to two crazy minions. She is obsessed with helping photographers develop a flexible and efficient business model that enables them to thrive in the market they are in or the market they want to be in. An INFJ with a pursuit for deep conversations held over a glass of whiskey, Meredith can be found at the nearest hole in the wall restaurant with her kids and husband when she isn’t working. Read on for more from Meredith!

I know that PSL season just started and where we live it’s still 90 degrees outside so WHY am I encouraging you to prep your content for the New Year now?  For us, like many of you . . . October is the start of NUTTY season and by the time I get to January first, I just want to take a breather so I know I have to start prepping that content now in order to get everything in place for a successful Q1 and still have that margin of rest I crave in January.  So how do you start thinking about winter when you might still be in shorts?  We are sharing our top 5 steps to prepping next year’s content.

Step 1: I Keep Rollin’ Rollin’ Rollin’

Grab a roll of butcher block paper and spread it out on the floor (you can also do this on white boards).  Spend 5 – 10 minutes brain dumping ideas or content you wish you had created this past year.  Then make a list of all the clients or events you have coming up the next year.

Step 2: Expand What You Have

Now looking at your list can you expand your content to make a series out of any of the ideas listed.  If you aren’t sure, I suggest checking out Google Trends or Answer the People.  This will help you brainstorm different ways of looking at the content you have listed.

Step 3: Tis The Season

Don’t forget to factor in the holidays throughout the year.  So often we don’t think about holiday marketing until it’s too late.  By pre-planning before you even get to the new year, you will be more prepared.

Step 4: Plug It In

Take the brainstorming and ideas now and plug it into your calendar.  Half the battle is making a plan and the other half is the execution of it.  Once you have done this, make a plan to write the content out.

Step 5: Stay Ahead of the Game

It’s easy at this point to wipe your hands and set the content calendar aside but don’t.  Now is the time to get ahead of the game and pre-publish blog posts into the blog.

So you may be asking… what do I do if I don’t have clients yet?  Then this is the perfect time to create content that will not make you crazy and help you be found by your ideal client and get booked like crazy!  Still not sure how?  Come join me at the Reset Conference for doing just that!

Meredith will be hosting a breakout session called Overcoming Content Creation Obstacles to Get Booked More at Reset 2020 — Get your ticket now, pay $150 today and the rest in 2020.

Eleanor R.
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