― Harper Lee,
-If you could travel anywhere, where would you go?
Household organization. This year my husband and I are really trying to become more minimalist in our household practices. It takes work to unload all of the “stuff” we have accumulated.
Absolutely. I have photographed many newborns and families when the family was going through a difficult time. Newly broken marriages, birth defects, recent job losses or deaths in the family. Those moments made me realize that what I was doing was a whole lot more than taking a photo but rather helping them to create their legacy. I don’ take my job lightly and I never only focus on the happy side of life as I think we have to also embrace the hard times too.
I wake up before my family (husband and three kids.) I make coffee and tackle emails and social media. I love to build community so responding to comments on social media is a priority for me. Then I get the kids off to school. I work on my business until about noon as that is when my baby comes home from preschool. Then I am mom. We do lunch, nap, and then it is time to get the big kids to school. I have pretty standard family evenings. Activities, dinner, and connecting with them.
Natural, real, emotive
Turn off all of your phone notifications. All of them. Including the little red circles that appear on your email app with a number and the audio alert for texts. Then, get good systems in place for efficient editing and client communication.
I make my own Photoshop actions and they work great for me.
-Summary of what you hope to share with attendees of the reset conference.
I truly believe that meaningful family photography leads to a meaningful business. I want to show my students that when they connect to their clients in a meaningful way, they will create more compelling art for them as well as lay a foundation for a solid and profitable business based on authentic relationships. This builds a solid and reliable brand that will satisfy both their clients and themselves.
Thanks for sharing a slice of yourself with us, Elena! Can’t wait to see you at Reset!