What You Need to Produce Quality Video Content | Anesha Collins

Eleanor R.

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Orlando photographer and marketerIn a follow up to yesterday’s post, we’re sharing part 2 of Anesha Collins’s post about why you should be using video marketing in your business.  Today Anesha writes about what you need to get started.  She has a lot of great tips for equipment needed to produce quality video.  Read on!

GETTING STARTED:  EQUIPMENT & SIMPLE TIPS

Below is a quick list of equipment with a few tips to help you get started with producing video content.

1. CAMERA
Option A.
What: Smartphone (iPhone or Andriods)

Where To Buy: FREE, if you already have one. 

Why: Smartphone It’s convenient and most phones can produce 4k footage. I recommend using a gimbal device with your phone to have smooth footage/reduce shake from handheld filming.

You can also invest in lenses to bring out the best in your iPhone/smartphone. Moment Lenses are very popular.

Option B.
What: DSLR CAMERA (Canon EOS 80D Digital SLR Kit with EF-S 18-55mm f/3.5-5.6 Image Stabilization STM Lens (Black)

Where To Buy: Amazon.com

Why: Footage quality. DSLR can give better dynamic range. You can get the nice blurred background that everyone loves which you won’t be able to achieve with an iPhone or smartphone.

2. Tabletop Tripod
What:  JOBY – Gorillapod Tripod for Digital Cameras and Camcorders

Where To Buy: BestBuy

Why: Stable footage. This will allow you to reduce shake and it will also allow you to place your camera at a desirable height (ideally a table) without having to bring a large tripod to your desired shoot location.

3. RODE MIC / Lav MIC
Option A.
What:  RODE MIC (Rode VideoMic with Fuzzy Windjammer Kit)

Where To Buy: Amazon.com

Why: Quality audio is important. People will be more inclined to watch if you have good audio.

Option B.
What:  LAV MIC (Audio-Technica PRO 88W Wireless Omnidirectional Clip-on Microphone System (W88-24-830)

Where To Buy: Amazon.com

Why: Quality audio is important. People will be more inclined to watch if you have good audio.

Option C.
What:  Zoom H4n Pro 4 (Zoom H4n Pro 4-Channel Handy Recorder Bundle with Custom Windbuster for Zoom H4n, AC Adapter, A Male to Type B Mini Male Cable (6′) and 16GB SD Card

Where To Buy: Amazon.com

Why: This is a more professional mic setup. I use this for weddings, video productions and interviews. I have used this for my videos on YouTube as well. Quality audio is important. People will be more inclined to watch if you have good audio.

4. LIGHTING

Option A.
What:  Natural Light

Where To Buy: FREE! Find a nice window and setup near that window. Use a curtain as a diffuser to reduce harsh light. 

Why: Natural light is one of the best lights to film in and it’s easy to find. You don’t have to worry so much if you’re beginner about color temperature as much with natural light. There are a lot of benefits to shooting in natural light.

Option B.
What:  LED LIGHTS (Photography Studio Video Quick Softbox Lighting Light Kit Case, 600 Watt Output, EZ16x24kitcase)

Where To Buy: Cowboystudio.com

Why: Good lighting is visually appealing to viewers. Setting up good lighting can help you have a nice clean look to your videos.

Eleanor R.
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