Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between.
I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow.
Here are the main things discussed in this episode:
- How to know when it’s time to niche
- Confusion around ideal client and marketing might mean you should niche
- What you show, you sell
- Communicating with clients as you shift and niche within your business
- How niching can help when you are lacking focus in your business
- Niching in my own business and slowing transitioning my website to reflect it
- A slow burn versus immediate shift
A few highlights from this episode:
[3:00] – Every time that I niched down further and further on the photography side of my business, my business grew.
[5:40] – Niching is a lot less about your people and a lot more about you and the clarity that you have.
[14:07] – It feels like we’re saying no to money, like we’re saying no to potential business. But so often having that added focus and clarity allows us to show up in a more focused capacity, and people notice that.
[17:42] – It doesn’t have to be this hard line in the sand. It can simply be you following what brings you joy and what makes you excited about your business, and that’s what you should be doing anyway.
I’ll say again that I don’t think you need to niche in order to have a successful business, but I do want people to consider what it could look like for them if they decided to niche. It’s not nearly as scary, and for me personally it has brought even more clarity, freedom, and growth.
Maddie Peschong is a Sioux Falls, South Dakota photographer, strategist, and educator helping creative women build magical brands. She’s a photographer who went from busting her butt working nights and weekends to running a six-figure business that allows her all the time she needs to have mid-day dance parties in the kitchen with her kids or kick back on the couch and watch The Office with her husband.