After several years of producing, shooting, and editing video-visual content for Grammy-Award winning artist, small businesses, larger corporations, and promotional companies, (while also producing quality promotional and video-marketing content for my own business),it finally dawned on me how many other cinematographers, photographers, businesses, and entrepreneurs neglect this part of their business.
If Fortune 500 companies continue to use video-marketing within their businesses, why don’t you?
I helped build the visual presence of a well-known promotional company that has hosted over 435 events, with an attendance rate of over 400,000 people and counting. This company has grown an audience of over 72,000 followers on social media, has been featured on OWN Television Network, and has been the host of worldwide tours.
Video visual-presence within your brand increases search engine optimization and it also helps you to stand out; especially if others within your industry or niche aren’t using video within their brand presence. Video visual-presence within your business is very important to your brand. I’m here to introduce you to practical ways to use video-marketing within your business and more. You’ll learn why video-marketing is important, the best places to use video, valuable and practical tips for shooting and creating promotional videos (for your service-based business or products), why video visual presence is important for your business growth, and more.
You pull up to your shooting location and you see them before they see you. They’re already out of the car. Mom is fussing with hair and Dad is grumping in the corner on his phone. The kids all have the ‘why-do-I-have-to-wear-this’ look on their faces. And Mitzy, the family poodle, came along – unexpectedly – for your pictures. Along with Gram-Gram. And everyone is wearing khakis. And white shirts. Is it too late to turn around?
If this has ever happened to you (and let’s be honest – it happens to everyone), you may wonder why you ever quit your 9-5 office job. But fear not! There is a way to both find and prepare your clients for a brand of photography you love! But it’s more than just one or two steps – you need to think and create the brand you want to portray and help clients to feel confident with your experience. Join us as we break down the many steps necessary for you to have the brand of photography you first set out to produce.
Hearing high sales averages of other photographers when you are barely making it is never fun. How do you go from making zero or minimal profit to a salary that can sustain your family? Are you working for pennies and don’t even realize it? Are you trying to leave a corporate job but just cannot find the means to do so that will make it worth it to be fully self employed?
I have been there, I know it all too well, you are not alone. Five years ago I took the leap and left a very good salary with a major corporate bank to be a full time, self employed photographer. I took the chance that I could make it on my own and had to figure out a way to make at least the same income as I was making with the bank. I quickly surpassed that amount and then it doubled, and then it tripled! I went from photographing everything under the sun as I tried to make it work to fine tuning my business model in a way that allows me to specialize in senior portraits all year ’round. I will help give you the tools you need to bring your sales to a point of profit, and share how I was able to do this in a gradual way and get to the point in my business that I have been able to maintain a high sales average for the last 3 years. If it’s possible for me, it’s possible for you!
The comparison trap is a real problem that is hindering many people from producing their best work and it can’t be solved by pretty Instagram quotes. It affects everyone, in every level of business and in our hyper connected and social media driven world, its getting worse every day….comparison to others leading to a feeling of unworthiness or doubt about our own skills and abilities.
In this class we will discuss:
- How to recognize when comparison is happening
- Why comparison happens and what its doing to us as business owners
- 5 strategies for ditching the comparison trap and getting back on track
Learn tips and tricks to utilize all the tools at hand to optimize your SEO and website presence. Gain new clients by obtaining the best web presence you can!
Ah weddings. The day that our couple has spent tens of thousands of dollars on and are surrounded by their most favorite people in life. Yes, they want gorgeous pictures- but no, they don’t want to take 4 hours out of their day to go stand in weeds for you so you can get YOUR’ perfect’ shot. So what’s the happy medium? How do we get those jaw-dropping shots, perfectly full galleries, adorable bridesmaids pics, killer detail shots, and yes- a couples’ gallery to drool over- in a short time period? Learn how we tackle a wedding day schedule so that we always keep our couples first, but our galleries something we’re proud of. We’ll share how we tackle getting ready photos and detail shots, family posing, bridal party (formal and FUN!), and couple shots in just an hour or two- as opposed to 6 or 7. That leaves the rest of the day open for capturing those perfect candid moments- and keeping our couples happy!
This presentation is for the person who feels like you’re struggling with work/life “balance” and that your business may be placing a strain on your marriage. Yeah, not an easy thing to admit, but truth is, most of us at some point struggle to find the harmony in the chaos of our everyday lives and our relationships suffer as a result of it.
There’s simply so much to do and there appears to be not enough time to do it. You’re overwhelmed and stressed out with trying to keep up with it all. And your day-to-day life doesn’t truly reflect your values. And even though you love what you do, you feel like your business may be placing a strain on your relationships, especially your marriage.
But it doesn’t have to be this way. You can build a successful business and have a strong and healthy marriage…at the same time. But not without intentional effort…and that’s exactly what this presentation will show you how to do. How to build your business in a way that doesn’t strain your marriage…business-proof your marriage. In this presentation we will explore:
We’ll explore the following topics:
- Understand the 7 commons strains that business can have on your marriage
- Three strategies you can take to release the grip that your business has on you
- The two main reasons why your spouse doesn’t support you the way you need in your business
- 3 steps to make your marriage a top priority in your life, despite what stage you’re in your business & life
Come prepared to learn new ideas and strategies that you can apply right away to business proof your marriage, so you can have a great business and a great marriage.
Hiring a team can be intimidating, overwhelming, and confusing – but it doesn’t have to be! During this session, we’ll discuss the 3 key areas you should focus on to prepare your business for hiring a team. We’ll cover:
- processes and foundations you should have in place before hiring
- documents that will ease your transition from solopreneur to leader
- creating a plan for successfully on-boarding your new team member
By the end of the workshop, participants will understand what they need to do in order to prepare their business to hire a team. They will walk away with clear, actionable steps they can take right away, whether they’re ready to hire immediately or in six months.
How to create story-telling, “candid” images during your Newborn and Family sessions
Trained as a photojournalist, I have always been obsessed with capturing “candid” moments that tell a story. But do these moments just happen on their own?? Sometimes, but let’s be real, 90% of the time they don’t. Join me as I share my process of how to create joyful, “unposed” moments, and take away tips and tricks that will create lasting memories for your families and keep them coming back year after year!
Would you be prepared if you suddenly were faced with illness, a natural disaster or some other tragic event that either affected you or your business and what plans and processes do you have in place to press through and get back to work?
In March of 2017, our entire lives were sent into tailspin when I was on the way to teach at Reset Conference 2017 and was was diagnosed with heart failure. That diagnoses had me in the hospital for 16 days, $300,000.00 in medical debt, daily appointments with a full medical team, and took both Ike and I out of work for 4 months (photography being our sole source of income). This put us on the road to having to face what we were going to do as our lives were falling apart.
How do you plan for, cope through and bounce back from life’s hardest moments and move forward in business? Ike and I hope to give you some things to think about and consider to fortify your business for life’s unexpected challenges and to help you create a plan that will allow you to get back to work in spite of what you might face.