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If you’re a wedding professional, you’ve likely heard that blogging is one of the best ways to attract engaged couples and book more clients. But simply writing about weddings isn’t enough. You need a strategy that ensures your blog shows up in search engines and connects with your ideal audience, therefore bringing wedding couples to […]

Have you ever looked at your offer, whether it’s a course, mentorship, or service, and thought, “Why isn’t this selling the way I hoped?”  You tweak your price, buy a new website template, post one more time on Instagram… and still, crickets. Here’s the truth: your offer is probably not the problem, how you’re presenting […]

A 911 Story for Photographers’ Communication  Before I opened the doors to OdyMac Photo, I spent over 20 years with a headset on, answering 911 calls and dispatching emergency responders. Later in my 911 career I promoted to Operations Supervisor, overseeing dispatchers in my own office with an entirely different set of responsibilities. There’s a […]

Let’s be real—blogging can feel like flossing. We know we should do it, but it’s always the thing that gets pushed to “someday.” The Senior Sunday system is what finally made me stop ghosting my own website. I basically brain dump into ChatGPT, chug a Diet Coke, and suddenly I’ve got a blog, captions, pins, […]

When my 19-year-old nephew challenged me to learn how to wakesurf, I was here for it.  Not because I’m oh-so coordinated, but because just like Marty McFly, I can’t turn down a challenge, even when I should.  I’m 45 years old. Old(er) dog. New tricks are not my forte.  It wasn’t pretty. I face-planted seven […]

There was a season in my business when I kept getting the same sinking feeling over and over again. I would pour my heart into a conversation with a potential couple, hit send on my pricing guide and then… wait. And wait. Sometimes I’d get a polite “Thank you, we’ll let you know.” Other times? […]

My story started like a lot of other family photographers. I began outdoors, slowly learning how to use natural light. After a couple years, I tried my first in-home newborn session and it was love at first click. I was proud of my ability to find the good natural light in each unique family’s home. […]

Relocating your life is already a wild ride. Doing it while maintaining (or even growing) your photography business? That feels like juggling fire. But here’s the truth: you don’t have to burn down everything you’ve built to bloom somewhere new. You just need a plan that blends strategy, systems, and soul. This is the playbook […]

Cake smash sessions are one of my favorite ways to celebrate a baby’s first birthday. When my boys (now 19 and 16) were little, cake smash photography was just becoming a “thing.” My oldest son’s cake smash was taken at Glamour Shots—complete with selective coloring on his eyes and the frosting. My, how things have […]