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There was a season in my business when I kept getting the same sinking feeling over and over again. I would pour my heart into a conversation with a potential couple, hit send on my pricing guide and then… wait. And wait. Sometimes I’d get a polite “Thank you, we’ll let you know.” Other times? […]

My story started like a lot of other family photographers. I began outdoors, slowly learning how to use natural light. After a couple years, I tried my first in-home newborn session and it was love at first click. I was proud of my ability to find the good natural light in each unique family’s home. […]

Relocating your life is already a wild ride. Doing it while maintaining (or even growing) your photography business? That feels like juggling fire. But here’s the truth: you don’t have to burn down everything you’ve built to bloom somewhere new. You just need a plan that blends strategy, systems, and soul. This is the playbook […]

Cake smash sessions are one of my favorite ways to celebrate a baby’s first birthday. When my boys (now 19 and 16) were little, cake smash photography was just becoming a “thing.” My oldest son’s cake smash was taken at Glamour Shots—complete with selective coloring on his eyes and the frosting. My, how things have […]

We LOVE our returning attendees to the Reset Conference (and there are a lot of you!), but we also welcome newbies with open arms! We know attending a new event like Reset can be daunting and we often get asked what to bring with you to the conference. We’ve put together this handy list as […]

I was recently talking with a friend about my experiences at Reset, and felt compelled to share as a “veteran” photographer. I’m now in my 18th year of business, and I have attended ALL 10 Resets (Panama City Beach will be my 11th!). Full disclosure: I am on the Reset staff, but I would attend […]

Join Shalonda of Chubby Cheek Photography as she guides you through comfortable and easy sales techniques that turn random inquires to loyal clients. She will lead you on an adventure filled with games and prompts that you can use at your next session to find the elusive GOLDEN FOREVER CLIENT. Hailing from Houston, TX, Shalonda […]

We wanted to take the opportunity to introduce you to our two keynotes. First up, husband-and-wife team Anna & Ryan Leonard who are from nearby Rosemary Beach! The Leonards have spoken at The Reset Conference before, and we are excited to welcome them back to the main stage! “Sowing Seeds for a Harvest of Impact” […]

Did you know that only 50% of small businesses remain open after five years? Studies have shown that 75% of businesses make it through their first year, and by year two, 69% are still open. However, according to a Forbes study, the number plummets by year five.  Some of the most common reasons for closing […]